Blufin S.p.A., Italian company of luxury ready-to-wear, and Gimel S.r.l., important industrial reality for kidswear, announce their new licensing agreement for the world production and distribution of the Miss Blumarine collection.
The new long-term license, starting from the Spring Summer 2025, envisages the strengthening of the range’s international distribution and is part of a wider plan reviewing of the strategies for the licenses in Blufin portfolio.
The Miss Blumarine collection represents a miniature interpretation of the brand’s creative universe. A hint of romanticism, a sophisticated and iconic style and a special attention towards research and quality of materials are the ingredients that make this offer dedicated to little girls and newborns unique and exclusive.
Marco Marchi, Sole Director of Exelite S.p.A., states: “We are very satisfied of this agreement which witnesses the birth of an important development project for the brand Miss Blumarine. I am sure that our companies will be able to collaborate to the further success of this license, always coherently with the identity of the brand, in the context of an increasingly competitive market”.
Cecile Beaurain, CEO of Gimel S.r.l., says: “We are excited to handle the Miss Blumarine license in step with the company’s strategy. With this new collaboration, Gimel strengthens its position in the kidswear world and keeps following its mission: to convey love and dedication for the creation of each garment, guaranteeing the highest quality and attention to the needs of the little ones”.
